In the early sixties the strawberry lipbalm was developed by Allen, grandson of G.F. Smith. Strawberry Lip Balm is the number two seller, this product is formulated to aid in protecting and moisturizing the lips, cuticles, and elbows from the drying effects of the weather. The aroma of Strawberry Shortcake attracts Hollywood Celebrities, Skiers, and Sun Worshipers alike.